DREGS Coffee Supply
Branding ideation for a local cafe and roastery.
Overview
DREGS Coffee Co. is a roastery and cafe rooted in a small Napa valley town. The identity leans into a worn, vintage-Americana feel — the kind of logo that looks like it’s been stamped on burlap sacks and diner mugs for decades.
Audience
DREGS is geared towards locals and visitors who want a small-batch neighborhood roaster with a distinct point of view, not a chain-coffee aesthetic.
Brand Personality
Rustic, unpretentious, a little rough around the edges — trading specialty-coffee polish for warmth and character.
