Bar Bien
Branding ideation for a mezcal & tequila bar.
Overview
Bar Bien is your new neighborhood hotspot. Geared towards ages 21-35, the brand balances youthful excitement with clean, contemporary sophistication — playful enough for a Friday happy hour, polished enough to feel like a destination.
Audience
Young professionals and social drinkers (21-35) who want a bar that feels current, a little irreverent, and Instagram-worthy without trying too hard.
Brand Personality
Bold, warm, a little cheeky. Confident color and type choices paired with hand-drawn illustration to keep it feeling human and approachable rather than corporate and cold.
Tone of voice should be short, punchy, and a little flirtatious — think bar napkin one-liners, not tasting notes.
