Marrow & Salt
Branding ideation for a small-batch bone broth company
Overview
Marrow & Salt is a small-batch bone broth company selling refrigerated products in glass jars, sold at farmers markets and specialty grocers.
Audience
Health-conscious Millenials/Gen X, ages 28-50, interested in gut health, ancestral eating, and “food as medicine” — willing to pay premium prices for functional foods.
Brand Personality
Positioned as artisanal and trustworthy, not clinical or supplement-like. Marrow & Salt should feel earthy, tactile, slightly rustic but still premium — think farmhouse apothecary rather than sterile wellness brand. Organic textures, hand-drawn botanical elements, warm earth tones, and packaging that feels like it belongs in a pantry, not a medicine cabinet.
